Blog

The FTC (Federal Trade Commission) has started looking more carefully at websites dealing with health care and health products. For this reason, it’s important for alternative health practitioners to be aware of the FTC guidelines so that they’re not found guilty of making fraudulent claims on their websites or in ...
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Let's talk color! There is no other element that can so powerfully and immediately affect the way that clients feel about your brand. Color is the medium through which you can relay the atmosphere and "vibe" of your brand most readily. Choose Brand Colors Wisely Do you want your client ...
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Imposter Syndrome: Staring at the Water It's hard to get a project off the ground. Before you even start there are all kinds of weird and crappy inner voices telling you that you're not ready, that your project is a bad idea, or that you don't have enough experience to ...
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Recent updates to Google's algorithm have placed special emphasis on sites related to health and wellness. The stakes are high if you're a healthcare practitioner seeking to rank your website. If you're an alternative healthcare professional, an energy healer, or a holistic medicine doctor, you'll need to assert your expertise, ...
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If you're an alternative health practitioner, an energy healer, or a holistic medicine professional, it can be hard to see why you might need something as formal as a brand style guide. After all, your brand is YOU! You're with your clients face-to-face (sometimes discussing rather intimate subjects) and your ...
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