The following is how our site-building process usually unfolds, along with the typical timeframe and deliverables at each step.

Our Approach: Collaborative and Iterative

Our process is iterative and incremental. Instead of big “ta-da” moments, we emphasize communication through conversations, check-ins, and options. We make numerous micro-decisions together and course-correct early if needed. This means we spend considerable time in the design phase to align on your vision, making the actual build process quick since most decisions are already made.

Step #1: Start with a Strong Brand

a. Branding Call | This 1.5-hour call delves into your brand’s development, market positioning, and more. Using a well-known branding framework, we focus on what’s essential to tell your story. It’s an opportunity for us to ask questions and align with your vision.

We’ll discuss visual direction, including color palette and typographical preferences. No preparation is needed, but you can gather inspiration from other sites and consider what you like and dislike if you wish.
Time: Upon Scheduling

b. Mood Boards + Template Choice | Drawing from our brand meeting we’ll coalesce all that we talked about (positioning, colors, voice, personality) into various mood boards. These help us sketch out the possible visual directions and make a confident decision.

We’ll also review available WordPress templates to find a framework that fits your site vision. Most of these templates are quite flexible but they guide various aspects of the site.
Time: Within 1-1.5 weeks of branding call

Step #2: Make the Content Memorable

4. Site Content Discussion + Exchange | We’ll take a look at the chosen template together and see what affordances it creates for content and calls to action. We’ll brainstorm on any previous content and content priorities that will be a fit with the site.
Time: Upon choice of the site template

Step #3: Build + Edit, Edit + Build

5. Site Build Rough Draft | We’ll start building the site, akin to the “rough-in” phase of home construction. Major pieces will be placed, and the first round of copywriting will be done. Some elements will be rough, and some buttons might not work yet. At the end of this phase, we’ll review together, allowing you to provide feedback on colors, placement, and more.
Time: 3 weeks

6. Site Build Second Round + Tools Integration | With your feedback and correction, we’ll add the final round of polishing to the site as well as fix any corrections that were needed. At this point, we’ll also add integrations with your newsletter services, your scheduler, or anything else that’s needed.
Time: 2-3 weeks

7. Training Sessions | Its important to us that you have control over your site, so we’ll schedule 1-2 training sessions to get you comfortable making simple changes to language and images on the site. We’ll record these so you have them for later. These can take place whenever you’re ready and have the mind-space for them.
Time: Whenever you’re ready.