The Process
I trade Big Reveals for intentional steps
My process is iterative and incremental. I don’t do dramatic “ta-da” moments—just solid collaboration, smart tweaks, and early course corrections. By nailing the design upfront, the build itself is smooth sailing.
Step 1: Define Your Brand
💡 Branding Call (1.5 hrs): A deep dive into your brand, market position, and style. No prep needed—just bring your vision (or let’s find it together).
🎨 Mood Boards + Template Choices (1-1.5 weeks): We’ll translate your brand’s vibe into visual styles and lock in a flexible WordPress template.
Step 2: Make the Content Stick
📝 Content Strategy: We’ll shape your messaging around your chosen template, making sure your words and visuals work together.
Step 3: Build, Edit, Repeat
🏗️ Rough Draft (2.5 weeks): Think of this as framing a house—structure’s there, but some details are still in progress. You’ll give feedback on colors, layout, and copy.
✨ Final Build + Integrations (1.5 weeks): We fine-tune, polish, and hook up tools like scheduling and newsletters.
🎥 Training (On Your Time): We’ll show you how to update text and images, with recorded sessions so you can DIY anytime.
Let’s build something awesome—without the stress.