Acupuncture Clinic Websites We Love

Our studio works almost exclusively with holistic practitioners, from chiropractors to massage therapists to acupuncturists. In fact, we just recently finished a build of one of the sleekest and most minimal acupuncture clinic websites that I’ve ever seen. The extraordinary ladies at SHÈN in Bozeman Montana forewent the classic acupuncture aesthetic. Instead of herbs and needles, they went to tattoos and custom team photos. Instead of red and flowers, they went minimal and whitespace. 

Seeking Unexpected acupuncture clinic webistes

Designing the SHÈN rebuild got me thinking about other acupuncture clinic websites that skip past the standard imagery and take a fresh spin on showcasing their acupuncture practice. 

Before we scroll through these gorgeous websites (and full disclosure, most of them were not built by our studio…. we’ve linked to the designer(s) in the description wherever possible), let’s talk about what makes them great.

What do all these websites have in common?

1. They’re not your regular imagery of herbs and needles. 
2. They’re modern and somewhat unexpected. 
3. They quickly introduce the practitioner(s) and establish a personal connection.
4. They use on-brand (usually custom) photography and imagery
5. They look great on desktop AND mobile.
6. They have a “”Schedule Now”” button or link “above the fold” or very close to it. 
7. They have cohesive branding across the website – logo, images, text, etc.

Cloud Gate: A “sunday Morning” subtle Acupuncture Clinic WebsIte

Let’s start with Cloud Gate Acupuncture. What we love about it is this subtle animation behind the front page above the fold. The website is calming, but it doesn’t include any standard imagery that you usually see in acupuncture. It introduces the practitioner quickly and uses all custom photography to outline the services. As a visitor, it feels like you’re reading a book on a sunny day, and you just want to keep scrolling. This beautiful site was created by Australian branding studio Barefooted Earth.

Phoenix Rising: One of the funnest, brightest acupuncture clinic websites we’ve ever seen

We love that Phoenix Rising Acupuncture is modern, feminine, and bright. It has a prominent “book an appointment” button right above the fold and uses unexpected, fun geometry to outline its services. It also has a charming font and use of clean, bright gradients. You quickly grasp the personality of Dr. Lori Earley, the acupuncturist, and can tell if you’re going to jive with her style. This gorgeous and super fun site was created by The Alchemy of Design Studio.

Rune Acupuncture: A minimal, mystical acupuncturist’s site

We love that Rune Acupuncture embraces some of the mysticism of acupuncture. Even if that’s not your thing, Rune Acupuncture’s branding is highly consistent. She has a “Schedule your Session” button right above the fold and quickly introduces herself and what makes her unique. She also has a really excellent patient testimonial section on the front page and some fun animations that highlight her services. Overall, the website is unexpected and intriguing. You want to keep scrolling to discover more. Rune was built by BrandHabit.

BOSA: A Crisp, Masculine acupuncture clinic website

BOSA acupuncture has a cleaner, more traditional look and feel, but we love it because it leans into a clear, masculine sports direction. It is significant that this website clearly brands its value proposition and sticks to it throughout. It has a “Book Now” button right above the fold and it quickly introduces Dan Deming as the owner of BOSA as acupuncture. He also clearly lists his services, and his book now button is highlighted throughout.

Shèn: A gorgeous moody acupuncture and e-commerce website

SHÈN acupuncture (the rebuild we just finished) has a neat scrolling design, highlighting its distinctive tiger logo. They also have a book now button right after the fold and clearly layout their specialties. The SHÈN site boasts a unique but modern font, plenty of whitespace, and a moody look and feel. The SHÈN team committed to getting entirely custom photography and we love the finished look and feel. You can explore more on the SHÈN build process and some of the technical specs on our portfolio page.

Ready to up-level your website?

We believe it’s time for acupuncture clinics to create beautiful modern websites that showcase their unique specialties. Indeed, it’s time for holistic health practitioners of all kinds to up-level their production value to win clients. These are just some of the beautiful acupuncture websites located around the web. We encourage you to check out these websites and their designers linked in the description and compare price points. Our studio specializes in building budget-friendly websites that still manage to be beautiful, modern, and mobile responsive. If you feel like our services would be a fit for you. Feel free to schedule a free discovery call.