Domain | Coming Soon
Framework | Genesis
Site Type | E-commerce Site Package
Processes | BRAND DEVELOPMENT, Product Migration, Custom POS Install
The SHÈN team wanted to expand their offerings by adding an e-commerce offering while moving their site away from Squarespace. Their goal was create a more holistic web presence that captured all of their clinic’s diverse offerings.
We started with a in-depth brand discovery session with SHÈN’s founder and core team members. We wanted to capture that the clinic had a wide variety of offerings from each of their individual practitioners. Bozeman is a small(ish) town, so it was important to create a “get to know you” moment for each of the clinic’s practitioner.
We brainstormed what made SHÈN stand out from its competitors in the Bozeman area and found that its unique space, (a converted historic chapel) is defining factor of the clinic. From there we decided to pursue custom photography of both the space the team as the sole visuals for this website.
The SHÈN team favored a modern minimal website. Minimal styles (oddly enough) are harder to design because each of the elements becomes so important. We spent a lot of time defining the exact colors that would make the photos stand out. We paid special attention to developing the right font combination that would be clean enough so as not to clutter up the site but that added a little interest to an otherwise austere website.
We begin to build the site using a crisp, modern template. Along the way, we did some problem solving to ensure that the SHÈN team would be able to run the new e-commerce branch or their business while seamlessly continuing inventory sales in store. We implemented a custom plug in that would allow for a minimal learning curve so that they could run point of sale and e-commerce from just one system. Our goal was to ensure that their front desk staff had a minimal learning curve and would be able to take on their e-commerce responsibilities smoothly and quickly.