Domain | Watersedgebyerin.com
Framework | Elementor
Site Type | Basic Healer’s Site Package
Processes | BRAND DEVELOPMENT, Site migration, Custom theme BUILD
Erin Chamberlin wanted to shift her website away from a Wix website, in order to create a more beautiful and holistic site to support her shift away from a 9-5 job into a full-time energy healing career.
Erin was an architect and designer during in her day job so she was very visually-attuned. Her healing business was defined by themes of water, sage, and Montana landscapes. Capturing the elements of her healing practice that needed to be expressed in this site took a couple branding rounds. Erin expressed that since she’d been working with her personal brand for some time, it all felt “too close” – she needed help gaining perspective. We listened carefully and raised the thematic elements that were most central to her value proposition and that set her apart from other energy healers in her modality. From this process we created a brand style guide as a rough conceptual mockup. We used the brand style guide to gain clarity and check in that we were on the right track toward articulating the look and feel of Erin’s brand.
Find + Build
Erin wanted a minimal site that would feel dramatic and a little moody. She wanted to utilize a theme that had more animations and some specific features. than any of the themes we traditionally offer. Through a discovery process, Erin found the perfect theme to fit her needs. Together, we carefully vetted whether that theme would add too much complexity to the site and decided to move forward with Erin’s chosen custom theme.
Through iterations, we built a site that highlighted Erin’s unique gifts and personality as a healer. We believe that her new site will serve her well as she transitions into full-time healing.