Domain | sellevalleylavenderfarm.com
Framework | Genesis
Site Type | E-commerce Site Package
Processes | BRAND DEVELOPMENT, Logo Development, Product Photography
New owners of a local lavender farm wanted a modern website in which to expand their lavender and essential oil offerings.
I worked with Selle Valley Farm owner, Michelle to define the look and feel of her new farm website. Michelle loves modern farmhouse interior design style when it was presented with white and clean and features. When we began she showed me an image of a remodeled bathroom that she loved as the expression of the kind of bright style she was seeking. Now, a bathroom is an odd inspiration source but we were able to pull the rustic tans that bright whites from that image to utilize on the site. This allowed our custom imagery of the lavender and the lavender products to really pop as it became the only instance of purple sitewide.
Michelle and our team worked from the ground up, as she’s a first time farm owner. We developed the Sally Valley logo. We also ran product label development by working with a designer who specializes in label design.
We wanted to make sure the theme of the site felt a little bit rustic while remaining feminine and clean. We found the perfect theme and began to build. We very quickly felt the need for images of the lavender product so our team went to the farm on harvest day to begin collecting custom product images. Along the way I captured images of the distilling process, the bottling process, and the lavender fields. We compiled these pieces into a beautiful farm website that Sally Valley Lavender Farm can use to grow.