Domain | takeflightcourse.com
Framework | Genesis
Site Type | Membership site Package
Processes | BRAND DEVELOPMENT, multi-course implementation
Summary
Dana Engdahl had a successful business basic site for energy healers that was housed on another platform. This platform charged her monthly to host her course and costs were adding up. She wanted to move the course onto the WordPress platform in order to save funds and to enable a more streamlined, hands-off experience as she re offered the course month over month.
Discovery
Dana and the MM team worked together to understand how to refresh her brand since she’d acquired this course from her partner. We kept key parts of the former brand like the butterfly, but refreshed the colors and typography to create a bolder and more optimistic style. Because this course requires a mental and financial investment for its students, we focused on an explanatory landing-page-style front page to convert visitors to students.
Build
Once we had established the new direction of the brand, we transferred the course content away from the old platform. Using a primarily video-based style. We set up key course functionality like lesson drip, progression, content downloads, and content protection functionality. The result is a beautiful course that Dana barely needs to touch as she re-offers it multiple times a year. This frees up her time to continue to help healing practitioners build their online businesses.