Domain | peninsulacompoundingpharmacy.com
Framework | Genesis
Site Type | Basic Healer’s Site Package
Processes | BRAND DEVELOPMENT
Peninsula Compounding Pharmacy is a scrappy , friendly pharmacy located on Washington’s west side. They wanted to revamp their website from an old, outdated site to something bold, right and aggressive in the space.
We worked with their sales rep, Susie, to understand their desired positioning around rebranding the pharmacy website. She was committed to showing that Peninsula Compounding Pharmacy was modern, responsive, and neighborly in helping clients fulfill their prescription needs. Susie wanted the site to be very educational for both for patients and practitioners. So we decided to include in-depth descriptions of symptoms and the ways that a compounding pharmacy could help alleviate those symptoms.
Because the pharmacy had many stakeholders, we went through a couple branding rounds, starting with a truly aggressive (bright green) color palette, and altering the focus to a fresher and cleaner style.
Find + Build
Once the brand direction had been signed off on we sourced content from across the web so that the busy pharmacy team had the beginnings of its educational content. They were especially interested in explaining the solutions that the general public might not be familiar with – like low dose Naltrexone and Ketamine.
We wanted to draw attention to the areas where the pharmacy could shine – like delivering hard-to-find compounded prescriptions. The result is a fresh, cheery, modern website that showcases Peninsula Compounding their fast delivery, their satisfaction guarantee, and their awesome customer service.