The goal of this project was to meet the self-defined needs of a group of health practitioners – chiropractors, nutritionists, physicians, energy healers, and others. There was a commonly expressed need for some kind of area health directory where health clients could find a listing of health practitioners in the Inland Northwest region. Our team engaged in extensive research – both qualitative and quantitative to understand the needs and desires of this population.
What resulted was a collection of features that pointed towards a feature-rich search and referral platform rather than a simple directory. Through ongoing interviews and storyboarding we created the first phase of the Healing Local platform to offer the features that our audience found most useful. We completed this project on a very limited budget through an early membership process with interested practitioners.
